01 / The Client
VĪDL is a modern barber studio committed to embracing the essential need for self-maintenance and connection throughout the community. At VĪDL, you’ll receive luxury grooming services that will leave you feeling elevated from the inside out, while being able to network and support those around you.
02 / The Brand
With connection being the heart of VĪDL’s values, it was essential for the logo and website design to act as modern, sophisticated representation of the physical space, where individuals will go to receive luxury services and attend pop-ups that showcase and support local artists and creatives.
03 / The Inspiration
Inspired by the need to support and unify the community, VĪDL’s monogram logo portrays a clean woven design that’s symbolic of the goal to bring everyone together. You’ll also notice a geometric shape that’s similar to the four basic elements (earth, wind, fire, and water) which are vital to our life on earth.
Merchandise Design
