01 / The Client

Reconnect Foods is a modern mobile kitchen dedicated to elevating farm-to-table fare and connecting the community with fresh, local ingredients. The brand is backed by Chef Cruz, a multi-faceted culinary genius who’s passionate about supporting farms and small businesses in the area while showcasing the versatility of local ingredients.

02 / The Brand

Reconnect Foods mission is to show people that fresh, local ingredients are just as fun and flavorful as they are nutritious. The Instagram account features all original photography of the ingredients used in Chef Cruz’s dishes, allowing for transparency, trust, and knowledge amongst his community. The brand’s aesthetic is also colorful, vibrant, and friendly to emulate the Chef on a personal level.

03 / The Inspiration

The main inspiration for Reconnect Foods was Chef Cruz himself. There are tons of food trucks out there, but what makes Reconnect Foods different is the chef behind the brand. I wanted Chef Cruz’s unique, fun personality and appearance to shine through the brand and set the business apart from others.

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BUSINESS CARD DESIGN

These business cards display a variety of designs including hand-drawn vegetables in three color ways and the Reconnect Foods’ logo. Printed on Luxe 32 pt. paper with a green seam.

WEBSITE DESIGN

The design of Reconnect Foods’ website is intended to be a simple yet fun place to learn more about the Chef and to submit inquiries about future bookings.