01 / The Client
Skye Studio is a salon committed to providing a customized experience from start to finish. The artists pay extra attention to every detail - to you and your hair - and have the expertise to provide you with lush services that leave you feeling pampered.
02 / The Brand
Skye Studio is dedicated to bringing a new, luxurious vibe to the hair styling community in the Hudson Valley. The brand’s goal is to provide a clean, open, and free space for you to be lifted from the inside out.
03 / The Inspiration
The brand is inspired by the founder, Claudia Cruz’s, daughter, Alessia Skye. Claudia wanted to create a brand that encapsulates the livelihood and potential of women, showing her daughter that the skye is the limit.
Logo Design
Primary Logo
The founder was keen on incorporating a butterfly as a symbol of change, growth, and transformation. I decided to add the detail of hair cutting scissors to make the logo unique to the brand and the hair styling community.
Color Palette
Soft, feminine, earthy, neutral, elegant
PRODUCT PHOTOGRAPHY
DIGITAL CONTENT
MARKETING MATERIALS
Skye Studio wanted the design of the business cards and appointment cards to be clean, elegant, and high-quality. Each Skye Studio stylist has a unique business card design of different color schemes and different shapes. The goal of the marketing material is to be memorable and make a good first impression.
