Brand Identity
Brand Identity
Brand Identity
A well-crafted brand identity includes more than just a logo—it’s a full visual system designed to make your business instantly recognizable, consistent, and memorable across every touchpoint. Here are the components that goes into the visual aesthetic of your brand:
A well-crafted brand identity includes more than just a logo—it’s a full visual system designed to make your business instantly recognizable, consistent, and memorable across every touchpoint. Here are the components that goes into the visual aesthetic of your brand:
A well-crafted brand identity includes more than just a logo—it’s a full visual system designed to make your business instantly recognizable, consistent, and memorable across every touchpoint. Here are the components that goes into the visual aesthetic of your brand:
Logo Suite
Logo Suite
Logo Suite
Your logo suite includes multiple logo variations—a primary logo, secondary logo, and submark, each designed for different placements and platforms ensuring your brand remains flexible, functional, and consistently on-brand.
Your logo suite includes multiple logo variations—a primary logo, secondary logo, and submark, each designed for different placements and platforms ensuring your brand remains flexible, functional, and consistently on-brand.
Your logo suite includes multiple logo variations—a primary logo, secondary logo, and submark, each designed for different placements and platforms ensuring your brand remains flexible, functional, and consistently on-brand.
Color Palette
Color Palette
Color Palette
Color impacts how people feel about your brand so we ensure it evokes the right emotions and keeps your visuals clean, vibrant, and cohesive.
Color impacts how people feel about your brand so we ensure it evokes the right emotions and keeps your visuals clean, vibrant, and cohesive.
Color impacts how people feel about your brand so we ensure it evokes the right emotions and keeps your visuals clean, vibrant, and cohesive.
Typography
Typography
Typography
Fonts speak just as loudly as visuals. We establish a font hierarchy—from headers to body text—and pair fonts that complement each other, so your messaging is both aesthetically pleasing and easy to read.
Fonts speak just as loudly as visuals. We establish a font hierarchy—from headers to body text—and pair fonts that complement each other, so your messaging is both aesthetically pleasing and easy to read.
Fonts speak just as loudly as visuals. We establish a font hierarchy—from headers to body text—and pair fonts that complement each other, so your messaging is both aesthetically pleasing and easy to read.
Patterns / Illustrations
These finishing touches elevate your identity and set your brand apart. Whether it’s a repeating pattern, icon set, or illustrated accent, these custom graphics make your brand instantly recognizable and give you versatile assets to use across packaging, marketing materials, and social content.
These finishing touches elevate your identity and set your brand apart. Whether it’s a repeating pattern, icon set, or illustrated accent, these custom graphics make your brand instantly recognizable and give you versatile assets to use across packaging, marketing materials, and social content.
These finishing touches elevate your identity and set your brand apart. Whether it’s a repeating pattern, icon set, or illustrated accent, these custom graphics make your brand instantly recognizable and give you versatile assets to use across packaging, marketing materials, and social content.
[process]
here's How it Goes
here's How it Goes
We guide you through a thoughtful and strategic creative process, starting from the ground up. What makes us different is our focus on experiential branding — We design with the end user in mind, crafting a brand that doesn’t just look good, but feels intentional and memorable.
We guide you through a thoughtful and strategic creative process, starting from the ground up. What makes us different is our focus on experiential branding — We design with the end user in mind, crafting a brand that doesn’t just look good, but feels intentional and memorable.
We guide you through a thoughtful and strategic creative process, starting from the ground up. What makes us different is our focus on experiential branding — We design with the end user in mind, crafting a brand that doesn’t just look good, but feels intentional and memorable.
01
Consultation
Consultation
Consultation
We begin by understanding your vision and objectives. This initial discussion helps us tailor our approach and align our creative direction with your goals.
We begin by understanding your vision and objectives. This initial discussion helps us tailor our approach and align our creative direction with your goals.
We begin by understanding your vision and objectives. This initial discussion helps us tailor our approach and align our creative direction with your goals.
02
02
Creative Direction
Creative Direction
Creative Direction
Think of this as the moodboard phase. We gather inspiration, set the tone, and create a visual direction that feels like you. It’s the blueprint for everything we’ll build together.
Think of this as the moodboard phase. We gather inspiration, set the tone, and create a visual direction that feels like you. It’s the blueprint for everything we’ll build together.
Think of this as the moodboard phase. We gather inspiration, set the tone, and create a visual direction that feels like you. It’s the blueprint for everything we’ll build together.
03
Design (Draft 1)
Design (Draft 1)
Design (Draft 1)
The visual aesthetic comes together as we craft your logo, color palette, typography, and graphic elements — each one carefully selected to reflect your brand’s essence and style.
The visual aesthetic comes together as we craft your logo, color palette, typography, and graphic elements — each one carefully selected to reflect your brand’s essence and style.
The visual aesthetic comes together as we craft your logo, color palette, typography, and graphic elements — each one carefully selected to reflect your brand’s essence and style.
04
04
Refine (Draft 2)
Refine (Draft 2)
Refine (Draft 2)
This is where we step back and assess the details, reviewing the full brand presentation, and we’ll make any adjustments needed.
This is where we step back and assess the details, reviewing the full brand presentation, and we’ll make any adjustments needed.
This is where we step back and assess the details, reviewing the full brand presentation, and we’ll make any adjustments needed.
05
Finalize
Finalize
Finalize
Once approved, you’ll receive all your final brand assets, organized and ready to use. This includes logo files, color codes, font selections, brand guidelines, and mock ups.
Once approved, you’ll receive all your final brand assets, organized and ready to use. This includes logo files, color codes, font selections, brand guidelines, and mock ups.
Once approved, you’ll receive all your final brand assets, organized and ready to use. This includes logo files, color codes, font selections, brand guidelines, and mock ups.
06
06
Launch Support
Launch Support
Launch Support
We’re still with you, helping you settle in. Whether it’s designing social graphics, prepping for a photoshoot, or supporting a website refresh, we help you introduce your brand to the world with confidence and grace.
We’re still with you, helping you settle in. Whether it’s designing social graphics, prepping for a photoshoot, or supporting a website refresh, we help you introduce your brand to the world with confidence and grace.
We’re still with you, helping you settle in. Whether it’s designing social graphics, prepping for a photoshoot, or supporting a website refresh, we help you introduce your brand to the world with confidence and grace.
Have a project in mind? Let's work together and build something unforgettable.
Location:
Los Angeles
Expertise:
Branding DESIGN
DIGITAL MARKETING
CONTENT CREATION
SOCIAL MEDIA STRATEGY
©2025 LJORAY
Have a project in mind? Let's work together and build something unforgettable.
Social:
Location:
Los Angeles
Expertise:
Branding DESIGN
DIGITAL MARKETING
CONTENT CREATION
SOCIAL MEDIA STRATEGY
©2025 LJORAY
Have a project in mind? Let's work together and build something unforgettable.
Social:
Location:
Los Angeles
Expertise:
Branding DESIGN
DIGITAL MARKETING
CONTENT CREATION
SOCIAL MEDIA STRATEGY
©2025 LJORAY